A Legal Perspective of E-Businesses and E-Marketing for Small and Medium Enterprises (SMEs)

 International Journal of Managing Information Technology (IJMIT)

ISSN: 0975-5586 (Online); 0975-5926 (Print)

http://airccse.org/journal/ijmit/ijmit.html

Article:

A Legal Perspective of E-Businesses and E-Marketing for Small and Medium Enterprises (SMEs)

Authors

Muneeb Iqbal1, Atif Ali Khan2 and Oumair Naseer2, 1Computing and Engineering University of East London, UK and 2University of Warwick, UK

Abstract

Electronic businesses are witnessing enormous growth as more and more people are switching to online platforms. The widespread use of Internet has opened new channels to operate trade for many businesses. Also electronic marketing has become a proven channel of passing on the word to the customers. Legal and ethical issues quickly become an area of concern. In this research recommendations are made to harmonize IT and Internet Laws. A novel approach is proposed to promote legal risk management culture in organizations. It begins with revising current state of regulations surrounding e-Businesses and electronic marketing. The proposed approach offers risk management by considering risk mitigation strategy, educating people and use of information technology. Monitoring compliance requirements are met by reviewing the latest changes in regulations and rewarding the employees who ensures the successful implementation of the strategy. 

Keywords

SME, eBusiness, eMarketing, Legal Risk Management, Intellectual Property. 

Paper URL

http://airccse.org/journal/ijmit/papers/5113ijmit01.pdf

Volume URL

http://airccse.org/journal/ijmit/vol5.html