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Showing posts with the label customer satisfaction

Assess the Effect of Service Quality on Customer Satisfaction in Facebook Social Commerce in Egypt

  International Journal of Managing Information Technology (IJMIT) ISSN: 0975-5586 (Online); 0975-5926 (Print) http://airccse.org/journal/ijmit/ijmit.html Article: Assess the Effect of Service Quality on Customer Satisfaction in Facebook Social Commerce in Egypt Authors Rehab ELBadrawy, Sara ElKheshin and Nermine ELEssawy, Arab Academy for Science, Technology and Maritime Transport, Egypt Abstract The numbers of social network users are boomingas a result of increased Internet access and smartphone accessibility. Facebook in particular is considered one of the most important social networks in Egypt, where there is a noticeable increase in the preferences to shop on Facebook. This paper examines the service quality dimensions that influence customers’ satisfaction and their purchase intention in the context of B2C social commerce through Facebook. The proposed model includes eight dimensions: usability, reliability, responsiveness, empathy, courtesy, trust, price, and security. The...

The Contribution of Electronic Banking to Customer Satisfaction: A Case of Gcb Bank Limited - Koforidua

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International Journal of Managing Information Technology (IJMIT) ISSN: 0975-5586 (Online); 0975-5926 (Print) http://airccse.org/journal/ijmit/ijmit.html Article: The Contribution of Electronic Banking to Customer Satisfaction: A Case of Gcb Bank Limited - Koforidua Authors Martin Otu Offei and Kwaku Nuamah-Gyambrah, Koforidua Polytechnic, Ghana Abstract Internet banking has the potential to provide fast and reliable services to customers for which they are relatively happy. Due to the technological changes taking place all over the world, many institutions, including the banking sector have taken giant steps to move in tandem with these changes. In this light most banks, with GCB Bank, Ghana, not being an exception have introduced electronic banking in order to decongest the banking halls of customers who spend time unending in order to transact business. The purpose of this research was to assess the Contribution of Electronic Banking to Customer Satisfactio...

THE CONTRIBUTION OF ELECTRONIC BANKING TO CUSTOMER SATISFACTION: A CASE OF GCB BANK LIMITED –KOFORIDUA

International Journal of Managing Information Technology (IJMIT) ISSN: 0975-5586 (Online); 0975-5926 (Print) http://airccse.org/journal/ijmit/ijmit.html ARTICLE THE CONTRIBUTION OF ELECTRONIC BANKING TO CUSTOMER SATISFACTION: A CASE OF GCB BANK LIMITED –KOFORIDUA  Martin Otu Offei and Kwaku Nuamah-Gyambrah Koforidua Polytechnic , Ghana ABSTRACT Internet banking has the potential to provide fast and reliable services to customers for which they are relatively happy. Due to the technological changes taking place all over the world, many institutions, including the banking sector have taken giant steps to move in tandem with these changes. In this light most banks, with GCB Bank, Ghana, not being an exception have introduced electronic banking in order to decongest the banking halls of customers who spend time unending in order to transact business. The purpose of this research was to assess the Contribution of Electronic Banking to Customer Satisfaction at ...