The Role of Technology Acceptance Model in Explaining Effect on E-Commerce Application System
International Journal of Managing Information Technology (IJMIT) ISSN: 0975-5586 (Online); 0975-5926 (Print) https://airccse.net/journal/ijmit/ijmit.html Article: The Role of Technology Acceptance Model in Explaining Effect on E-Commerce Application System Authors Md Gapar Md Johar and Janatul Akmar Ahmad Awalluddin, Management and Science University, Malaysia Abstract Today e-commerce has become crucial element to transform some of the world countries into an information society. Business to consumer (B2C) in the developing countries is not yet a normalcy as compared to the developed countries. Consumer behaviour research has shown disappointing results regarding the overall use of the Web for online shopping, despite its considerable promise as a channel for commerce. As the use of the Internet continues to grow in all aspects of daily life, there is an increasing need to better understand what trends of internet usage and to study the barri...