An Analysis of Consumer Interest Level Data for Online Health Information in the Early Stages of the Covid-19 Pandemic
International Journal of Managing Information Technology (IJMIT) ISSN: 0975-5586 (Online); 0975-5926 (Print) http://airccse.org/journal/ijmit/ijmit.html Vol.12, No.2, May 2020 Page No 1 to 18 Article: An Analysis of Consumer Interest Level Data for Online Health Information in the Early Stages of the Covid-19 Pandemic Authors David C. Wyld, Southeastern Louisiana University, USA Abstract This paper takes a unique look at the online consumer interest in health information and products during a unique moment - the COVID-19/coronavirus pandemic of 2020. The present research examines Glimpse’s data on consumer interest levels in a wide variety of health topics, products, and services during March 2020, the month when the COVID-19 outbreak brought much of American life and the U.S. economy to a standstill. Through an analysis of the trend data on the health information sought out online during this critical period, the author provides insights into the cons...