The Quality of Mobile Shopping System and its Impact on Purchase Intention and Performance
International Journal of Managing Information Technology (IJMIT) ISSN: 0975-5586 (Online); 0975-5926 (Print) http://airccse.org/journal/ijmit/ijmit.html Article: The Quality of Mobile Shopping System and its Impact on Purchase Intention and Performance Authors Lisa Y. Chen, I-Shou University, Taiwan Abstract Measuring the quality of mobile shopping (m-shopping) system provides retailers with a greater understanding of what improvements need to be made along the way to increase purchase intention and organizational performance. M-shopping is an alternative sales channel available to optimize marketing investments as it can be tailored to customer’s purchase intention and ultimately to drive sales. This study intends to explore the relationships between the m-shopping system quality, purchase intention, and organizational performance based on the extended IS success model. This research model surveyed 217 marketers in Taiwan to measure the...