International Journal of Managing Information Technology (IJMIT)

International Journal of Managing Information Technology (IJMIT) ISSN: 0975-5586 (Online); 0975-5926 (Print) http://airccse.org/journal/ijmit/ijmit.html Article: Extending UTAUT to Explain Social Media Adoption by Microbusinesses Authors Debashish Mandal and Robert J McQueen, University of Waikato, New Zealand Abstract This paper extends the use of the Unified Theory of Acceptance and Use of Technology (UTAUT) to explain  social media adoption by microbusinesses. A canonical action research method is used to study social  media adoption in microbusiness, and a post positivist approach is used to report the results based on a  predetermined premise. It is found that the major constructs of performance and effort expectancy played  an insignificant role, and social influence and facilitating conditions did not influence the behavioral and  adoption intentions of social media by microbusiness owners. Owner characteristics and codificati...

International Journal of Managing Information Technology (IJMIT) ISSN: 0975-5586 (Online); 0975-5926 (Print) http://airccse.org/journal/ijmit/ijmit.html Article: EXTENDING UTAUT TO EXPLAIN SOCIAL MEDIA ADOPTION BY MICROBUSINESSES Authors Debashish Mandal and Robert J McQueen, University of Waikato, New Zealand Abstract Bloom’s Taxonomy (BT) have been used to classify the objectives of learning outcome by dividing the learning into three different domains; the cognitive domain, the effective domain and the psychomotor domain. In this paper, we are introducing a new approach to classify the questions and learning outcome statements (LOS) into Blooms taxonomy (BT) and to verify BT verb lists, which are being cited and used by academicians to write questions and (LOS). An experiment was designed to investigate the semantic relationship between the action verbs used in both questions and LOS to obtain more accurate classification of the levels of BT. A sample of ...