A Case Study on Auto Socialization in Online Platforms

International Journal of Managing Information Technology (IJMIT)


ISSN: 0975-5586 (Online); 0975-5926 (Print)
Article:

A CASE STUDY ON AUTO SOCIALIZATION IN ONLINE PLATFORMS

Authors

Lars Aagaard-Kirkeby MSc. In It, learning and organizational change. Aalborg University CPH. Denmark. Ph.D.-stud. in spe. DTU (Technical University of Denmark) Lars Aagaard-Kirkeby.

Abstract

Auto socialization Theory[1][2]is a socialization theory, introduced by Swedish Social Psychology
Professor Emeritus Lars Dencik, Roskilde University Center (RUC) on how humans socialize, attempting to be a part of a group by using a taxonomy in three stages. Even though the theory is based on socialization amongst minors, the adult human uses Auto socialization to navigate everyday life in all its aspects of interaction, including communications, collaborations through online platforms. By focusing on the Auto socialization aspect in an online context, it is possible to explain why online platforms e.g. Facebook, World of Warcraft are so successful in maintaining and increasing the numbers of stabile audience and why other platforms, offering learning on a massive scale, (MOOC) facing dropout rates in the high 80 -90’s[3][4][


Keywords

Auto socialization, MOOC’s, online platforms, online education, e-living, e-learning

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