Examining Impacts of Big Data Analytics on Consumer Finance : A Case of China
Jiwat Ram1
and Hong Yang 2
1
School of Management, Shandong University, Jinan, China
2
IBSS, XJTLU, China
ABSTRACT
The use of Big Data analytics for business improvements is a vital strategy for survival. In this paper, we
report a study that investigates the role of BD analytics on consumer finance, credit card finance in
China—a research area that has largely remained unexplored. The largeness and diversity of Chinese
consumer market merit an urgent attention and understanding of role of BD analytics is significant both
theoretically and managerially. This study achieves that target. Given the exploratory nature of study, we
take a qualitative approach. We conduct approximately 30 interviews with baking and finance sector
respondents. The data will be recorded, transcribed and translated. We will analyze data using content
analysis / thematic analysis technique.
KEYWORDS
Consumer finance; Credit Card finance; Business analytics China
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