International Journal of Managing Information Technology (IJMIT) WJCI Indexed
ISSN: 0975-5586 (Online); 0975-5926 (Print)
http://airccse.org/journal/ijmit/ijmit.html
Article:
Corporate Social Responsibility and Professional Training for Immigrant : The Business Case
Authors
Dario A. Schirone and Germano Torkan, University of Bari, Italy
Abstract
The growth of e-commerce and mobile services has been creating business opportunities. Among these, mobile marketing is predicted to be a new trend of marketing. As mobile devices are personal tools such that the services ought to be unique, in the last few years, researches have been conducted studies related to the user acceptance of mobile services and produced results. This research aims to develop a model of mobile e-commerce mobile marketing system, in the form of computer-based information system (CBIS) that addresses the recommendations or criteria formulated by researchers. In this paper, the criteria formulated by researches are presented then each of the criteria is resolved and translated into mobile services. A model of CBIS, which is an integration of a website and a mobile application, is designed to materialize the mobile services. The model is presented in the form of business model, system procedures, network topology, software model of the website and mobile application, and database models.
Keywords
Mobile Marketing System, E-Commerce Marketing, Mobile Services Criteria
Paper URL
https://airccse.org/journal/ijmit/papers/4412ijmit03.pdf
Volume URL
https://airccse.org/journal/ijmit/vol4.html
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