Network Media Attention and Green Technology Innovation

 #managinginformation #electronicbilling #education #greentechnologies #informationtechnology #embeddedsystems #electronicvoting #financialmarkets #healthcaremarketing #digitalproducts #socialdevelopment #fashion #management #marketingoperations #yieldmanagement #opensourcesoftware #vendormanagedinventory #mobile #mobilephotography #systems #telecommunication #management #chain #supplychainmanagement #supply #valuechain #business #marketing #businesstobusinessmarketing #knowledgemanagement #qualitycontrol #economicissues #vendormanagement
Network Media Attention and Green Technology Innovation
Authors
Long Lingxiao and Fan Yipeng
1Business School, Sichuan University, Chengdu, China
Abstract  
This paper will provide a novel empirical study for the relationship between network media attention and green technology innovation and examine how network media attention can ease financing constraints. It collected data from listed companies in China's heavy pollution industry and performed rigorous regression analysis, in order to innovatively explore the environmental governance functions of the media. It found that network media attention significantly promotes green technology innovation. By analyzing the
inner mechanism further, it found that network media attention can promote green innovation by easing financing constraints. Besides, network media attention has a significant positive impact on green invention patents while not affecting green utility model patents.

Keywords
Media coverage, Green technology innovation, Environmental regulation, Financing constraints
Paper URL
https://aircconline.com/ijmit/V14N1/14122ijmit02.pdf
Volume URL:
https://airccse.org/journal/ijmit/vol14.html
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International Journal of Managing Information Technology (IJMIT) -h-index 29
(WJCI Indexed )
https://airccse.org/journal/ijmit/ijmit.html
WJCI Impact Factor : 0.040
ISSN: 0975-5586 (Online); 0975-5926 (Print)
Submission link
https://airccse.com/submissioncs/home.html
Contact Us : ijmitjournal@aircconline.com or ijmit@airccse.org

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