Social Business Transformation through Gamification
International Journal of Managing Information Technology (IJMIT)
ISSN: 0975-5586 (Online); 0975-5926 (Print)
Article:
Social Business Transformation through Gamification
Authors
Jitendra Maan, Tata Consultancy Services Ltd, India
Abstract
Being an emerging business practice, gamification is going to the mainstream to enable and transform social business initiatives across enterprises. With the consistent focus on customer behavior and experience, there is a paradigm shift in thinking about how Gamification and Social initiatives together help to increase the engagement level of knowledge worker, yielding better business results. Business scenarios for gamification are wide spread ranging from customer service and support to communities and collaboration. The Paper discusses the characteristics & mechanism to learn from games that are important for businesses to understand and apply. It also gives insights on gamification trends, real-world business challenges and also describes on how game thinking can revolutionize the business and create an engaging experience.
Keywords
Gaming Techniques, Gamification, Game elements, Game Dynamics, Game mechanics, Enterprise Gamification, Gamification Platforms, Social gaming elements, Social Collaboration, Social technologies
Paper URL: http://airccse.org/journal/ijmit/papers/5313ijmit02.pdf
Being an emerging business practice, gamification is going to the mainstream to enable and transform social business initiatives across enterprises. With the consistent focus on customer behavior and experience, there is a paradigm shift in thinking about how Gamification and Social initiatives together help to increase the engagement level of knowledge worker, yielding better business results. Business scenarios for gamification are wide spread ranging from customer service and support to communities and collaboration. The Paper discusses the characteristics & mechanism to learn from games that are important for businesses to understand and apply. It also gives insights on gamification trends, real-world business challenges and also describes on how game thinking can revolutionize the business and create an engaging experience.
Volume URL:http://airccse.org/journal/ijmit/vol5.html
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