Strategic Framework for Mobile Payments
International Journal of Managing Information Technology (IJMIT)
ISSN: 0975-5586 (Online); 0975-5926 (Print)
Article:
Strategic Framework for Mobile Payments
Authors
Sitalakshmi Venkatraman, Melbourne Polytechnic, Australia
Abstract
With the exponential proliferation of mobile devices, smart phones and apps in the consumer market,
mobile payment is emerging as a key area to revolutionise the everyday financial life of both consumers and merchants. The past few years have witnessed an increase in the adoption of digital payments and online billing methods that leverage on wireless technologies and the Internet. However, the success or failure of mobile payments in businesses is a hot topic today due to the multi-faceted factors such as, type of wireless technologies used, security and privacy, the players involved and their influencing business models, including consumer factors relating to interoperability, flexibility, ease-of-use and social marketing. This paper examines mobile payments in all perspectives: technical, social as well as business viewpoints and provides a strategic framework for a successful mobile payment adoption
mobile payment is emerging as a key area to revolutionise the everyday financial life of both consumers and merchants. The past few years have witnessed an increase in the adoption of digital payments and online billing methods that leverage on wireless technologies and the Internet. However, the success or failure of mobile payments in businesses is a hot topic today due to the multi-faceted factors such as, type of wireless technologies used, security and privacy, the players involved and their influencing business models, including consumer factors relating to interoperability, flexibility, ease-of-use and social marketing. This paper examines mobile payments in all perspectives: technical, social as well as business viewpoints and provides a strategic framework for a successful mobile payment adoption
Keywords
Mobile payments, Wireless technologies, Business models. Smart phones, Mobile Apps, M-commerceabia
Paper URL:
https://aircconline.com/ijmit/V10N2/10218ijmit03.pdf
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