Going Green: A Holistic Approach to Transform Business

International Journal of Managing Information Technology (IJMIT)
ISSN: 0975-5586 (Online); 0975-5926 (Print)
http://airccse.org/journal/ijmit/ijmit.html
Article
Going Green: A Holistic Approach to Transform Business 

Authors
Dr. Sajal Kabiraj
Professor, FCRIMS, University of Mumbai, India
Dr. Vinay Topkar
Professor, VJTI, University of Mumbai, India
R.C. Walke
Doctoral Ph.D Student, VJTI, University of Mumbai, India 

Abstract
In recent years environmental and energy conservation issues have taken the central theme in the global business arena. The reality of rising energy cost and their  impact on international affairs coupled with the different kinds of environmental issues has shifted the social and economic consciousness of the business community. Hence, the business community is now in search of an eco-friendly business model. This paper highlights the concept of green business and their needs in the current global scenario. 
KEYWORDS
Green Computing, Public Awarness


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