A CASE STUDY ON AUTO SOCIALIZATION IN ONLINE PLATFORMS
Lars Aagaard-Kirkeby
MSc. In It, learning and organizational change. Aalborg University CPH. Denmark.
Ph.D.-stud. in spe. DTU (Technical University of Denmark) Lars Aagaard-Kirkeby.
ABSTRACT
Auto socialization Theory[1][2]is a socialization theory, introduced by Swedish Social Psychology
Professor Emeritus Lars Dencik, Roskilde University Center (RUC) on how humans socialize, attempting
to be a part of a group by using a taxonomy in three stages. Even though the theory is based on
socialization amongst minors, the adult human uses Auto socialization to navigate everyday life in all its
aspects of interaction, including communications, collaborations through online platforms. By focusing on
the Auto socialization aspect in an online context, it is possible to explain why online platforms e.g.
Facebook, World of Warcraft are so successful in maintaining and increasing the numbers of stabile
audience and why other platforms, offering learning on a massive scale, (MOOC) facing dropout rates in
the high 80 -90’s[3][4][5].
KEYWORDS
Auto socialization, MOOC’s, online platforms, online education, e-living, e-learning
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