A Legal Perspective of E-Businesses and E-Marketing for Small and Medium Enterprises (SMEs)
International Journal of Managing Information Technology (IJMIT) ISSN: 0975-5586 (Online); 0975-5926 (Print) http://airccse.org/journal/ijmit/ijmit.html Article: A Legal Perspective of E-Businesses and E-Marketing for Small and Medium Enterprises (SMEs) Authors Muneeb Iqbal1, Atif Ali Khan2 and Oumair Naseer2, 1Computing and Engineering University of East London, UK and 2University of Warwick, UK Abstract Electronic businesses are witnessing enormous growth as more and more people are switching to online platforms. The widespread use of Internet has opened new channels to operate trade for many businesses. Also electronic marketing has become a proven channel of passing on the word to the customers. Legal and ethical issues quickly become an area of concern. In this research recommendations are made to harmonize IT and Internet Laws. A novel approach is proposed to promote legal risk management culture in organizations. It begins with revising ...