International Journal of Managing Information Technology (IJMIT) ISSN: 0975-5586 (Online); 0975-5926 (Print) http://airccse.org/journal/ijmit/ijmit.html Vol.6, No.2, May 2014 Article: Customers Perception of M-Banking Adoption in Kingdom of Bahrain : An Empirical Assessment of an Extended TAM Mode Authors Ali AlSoufi and Hayat Ali, University of Bahrain, Bahrain Abstract Mobile applications have been rapidly changing the way business organizations deliver their services to their customers and how customers can interact with their service providers in order to satisfy their needs. The use of mobile applications increases rapidly, and has been used in many segments including banking segment. This research aims at extending the Technology Adoption Model (TAM) to incorporate the role of factors in influencing customer’s perception towards M-banking adoption. Furthermore, the extended TAM model was evaluated empirically to measure its impact on M-banking adoption in of Bahrain. ...
